“With the line and architecture, we have introduced a full architecture of solutions to meet a range of active nutrition needs from beginners to advance.” “Beginning in a ‘more pure’ sports nutrition space with products like creatine, testosterone boosters and thermogenics to larger more mainstream categories like preworkout, aminos and performance energy,” Herman says. “Beyond the headlines though, our brands are differentiated through clinically studied and oftentimes exclusive ingredients, zero sugar ‘better-for-you’ positioning, certifications like NSF providing peace of mind and trust that our products contain only what we say they do and last but not least are recognized as having best in class flavor with a range of options from true-to-fruit ― Strawberry Watermelon ― to childhood nostalgia ― Frozen Bombsicle and Skittles,” he continues.įor Nutrabolt, the company has introduced new solutions and formulations to address a range of needs and categories. We lead our respective categories across all channels of trade and are trusted by consumers represented by our more than 38,000 five-star reviews on Amazon. “In doing so, we have the most diversified consumer base and distribution strategy of any brand in the space helping consumers at all levels with a unique relevant product architecture across all channels.
“Our mission has been one about maximizing human potential and driving absolute brand accessibility,” he says. Now the company has brands in more than 125 countries around the world and has become a trusted leader that is driving effective results and delivering on promises to its consumers, Herman notes.
C4 ENERGY DRINK SERIES
Over a few months, Hart and C4 Energy celebrated Get That Hart Smart Energy, through a multimedia digital program, including a content series and a TikTok Challenge, both powered by Hart.Ī diverse health and wellness company, Nutrabolt’s entry into the consumer packaged goods (CPG) market began approximately 20 years ago with its Cellucor line of powder dietary supplements. “Our legacy in active nutrition will allow us to look at beverage categories with a unique perspective on innovation and ingredients.”Ĭ4 Energy announced Get That Hart Smart Energy, a multifaceted brand campaign fueled by Kevin Hart. “Nutrabolt will continue to innovate and disrupt categories that have unmet consumer needs grounded in ‘better for you’ performance functionality,” Herman explains.
This demand for functional, transparent energy solutions has helped Nutrabolt and its portfolio of performance brands to meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority, it notes.
“This is fueled by structural trends, which include a global adoption of healthier lifestyles, a new generation of health-oriented consumers, rising consumer interest in transparency and functionality and a desire for enhanced convenience in everyday lifestyles.” “Younger millennial and Gen Z consumers are seeking ‘better for you,’ functional beverage solutions that are either not being addressed or incapable of being addressed by legacy category leaders,” says John Herman, president of Austin, Texas-based Nutrabolt, makers of pre-workout brand C4.
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